Coupang’s luxury shopping service R.lux has partnered with global e-commerce platform Farfetch to offer over 1,400 luxury brands, including Dolce & Gabbana and Korean designers like Ader Error, to customers in Korea. This collaboration, announced on June 9, 2025, features free shipping through Coupang’s Rocket Jikgu service, with delivery typically taking four to seven days. The partnership reflects South Korea's growing luxury market and the increasing influence of younger consumers on luxury spending.