Emotional triggers are increasingly influencing purchase decisions in the MENA region, particularly during Eid Al Adha, with campaigns that evoke feelings boosting sales by up to 70%. The online gifting market is projected to grow from $1.8bn to $6.38bn by 2030, driven by a tech-savvy population and mobile commerce, which accounted for 47% of online purchases in the UAE in 2024. Key gifting trends include a preference for electronics and home goods, with floral gifts, especially peonies, seeing significant sales increases.