OmniRetail, a Nigerian B2B e-commerce startup, has secured $20 million in a Series A funding round co-led by Norfund and Timon Capital, marking Norfund's first direct equity investment in an African startup. Founded in 2019, the company connects over 145 manufacturers and 5,800 distributors with more than 150,000 informal retailers across Nigeria, Ghana, and Ivory Coast through its mobile app, which facilitates inventory orders and digital payments.With this investment, OmniRetail aims to expand its market presence and enhance its embedded financial services, having already achieved EBITDA positivity in 2023 and net profitability in 2024. The company has raised a total of $38 million in equity and debt funding, positioning itself as one of Africa's fastest-growing companies.