Shares of JD.com and Meituan plummeted on April 22, 2025, amid rising competition in China's food delivery sector, with JD.com down 8.1% and Meituan 8%, marking a seven-month low. The fierce rivalry has led to price cuts and increased costs as both companies hire full-time couriers, contributing to a 25% stock decline since March 2025. As the market matures, Meituan is focusing on international expansion, while JD.com emphasizes domestic growth through aggressive subsidies and hiring strategies. Labor conditions are becoming a critical battleground, with both companies facing scrutiny over profitability and operational costs.